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Eleanor Hatfield

A communications expert with sharp copywriting skills and a brand consultant brain

A senior copywriter and brand consultant, specialising predominantly in fashion, beauty and lifestyle, Eleanor’s work comprises brand strategy/positioning, brand language and content provision (conceptual copy, naming and tone of voice, positioning and claims development through to 360˚ marcoms materials) for brands at all stages of their life cycle. 

Eleanor has 15 years of marketing communications experience, having worked both agency-side and in-house for world leading FMCG brands before setting up her own consultancy and copy shop.

Before setting up on her own, Eleanor was Creative Associate at Publicis agency, MS&L, leading the agency’s global P&G (Pantene/Prestige Fragrances – Montblanc, Dunhill, Gucci, Valentino and D&G) and Philips beauty accounts.

She was also  Senior Account Director at Lexis Communications for the award winning Dove Real Woman campaign (Unilever) as well as leading the Kraft (Terry’s Chocolate Orange, Toblerone and Tassimo) business. 

Eleanor’s move into self-employment was borne out of a desire to focus on providing intelligent and engaging copy and consultancy as brands and marketers make the transition from monologue to dialogue, brand statements to brand stories.



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