We help clients see new possibilities and paradigms, navigate change, innovate, and grow in changing times.


LAB is an innovation company run like a film company.

Projects produced and directed by proven innovation practitioners who have a track record of commercial success. Surrounded by a network of top talent selected for their ability to cut through and contribute.

Working with us clients grow: their people, network & business  - through innovation.

We deliver: innovation strategy, vision, positioning, design thinking, new markets, new customers, growth geographies, co-creation, strategic collaborations, product portfolio and the engine of future growth. And we help build capability as we go.