Ecco / Growth
Exploring creative applications
With rigorous data analysis, customer, end user, industry and technical insight, inspiring process design and by spotting and helping plug capability gaps we were able to deliver:
Brand Strategy & DNA
Defining the brand DNA, positioning, vision, strategy, desired customer base, ambition and the plan to get there.
Collaborations with fashion innovators: Todd Lynn, Iris Van Herpen and Rachel Freire to co-create and show case at London, Paris and Amsterdam Fashion Weeks.
The Hotshop is now attended by the worlds most innovative designers and prestigious brands from Alexander Wang to Apple.
Tools for insight, product development based on customer understanding, trend forecasting capability and the introduction of leather concept creation.
A pipeline of technical innovation concepts briefed into R&D.
A unique collaborative design process enabling technicians, designers and makers to work together from concept to finished article.
10 x revenue growth, over 50% of new demand from new customers, Partnerships with the worlds leading fashion companies, innovators and makers. Repeatable processes.
The hotshop process is now on it's 13th edition and ECCO have been equipped to not only deliver on the pipeline but continue to innovate, and grow the industry.
An ambition, innovation pipeline, process and ecosystem for sustainable growth.
Today ECCO leather are known for their progressive approach to leathercraft, attracting a high end customer base, creating value and pushing forward technical and design capability. They are also helping inspire the leather revival.