Adidas / Innovation
An inspiring process...
Partnering with Adidas Global Design to envision something new is no easy feat - a team with their eye on the innovation ball, globally. Adidas invited LAB to collaborate with the team to explore innovative retail possibilities, collect insight and help define the teams' role in shaping the sustainable future of retail within Adidas while reviewing current approaches and generating fresh experiments in sustainable design.
Visiting Monacle: Talks with the Founders.
The journey involved:
Modules in structured insight gathering for innovation, engaging with consumers, interviewing experts and visionaries.
Spending time shopping sports with trainers, coaches and trend hunters.
Tours of innovative, edgy and sustainable retail including breathing London's cleanest air during a tour of the Stella McCartney Flagship.
Tours of omni-channel retail, trend insight with the founders of Monocle and lessons on digital engagement.
An imaginative look at what's working and where the store might can work harder for customers.
Team & Retail Vision
Envisioning the future of retail within Adidas and the team's role in this.
Insight for Innovation
We connected the team with experts, toured edgy retail, and sampled London’s cleanest air in the newest Stella McCartney store. We spoke with a game designer about engagement over dinner, and during an energising and at times exhausting workshop we supported the team to define a vision, identify their role in championing sustainable design, discuss challenges and initial projects to kick of the retail revolution.
A deep insight dive with experts, users and visits uncovering the thinking behind the design.
The Adidas LDN Flagship unveiled in October 2019 presents a whole new vision of store design: sustainable, digital, creative, community minded & with local flavour.
There’s a better way to do it. Find it!